Effective: May 25, 2018

Hofer Hofer Limited operating as Modern Planner (“Modern Planner”, “we”, “us”, “our”) is dedicated to maintaining your privacy and protecting your personal information online. We work to protect your personal information and maintain your privacy through your use of our websites. This Privacy Policy (this “Policy”) is between Modern Planner and the User (“user”, “you”, “your”).

This Policy describes how your personal information is collected, used, and shared when you visit, register with, or make a purchase from 1) modernplanner.com, and 2) any other website or mobile application to which this Policy is attached (collectively the “Site”).


When you visit the Site, we or a third-party automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we or a third-party collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

“Physical location” we may collect the physical location of your device and use it to provide you with personalized location-based services or content. In some instances, you may be permitted to allow or deny such use of your device’s location, but if you choose to deny such use, we may not be able to provide you with the applicable personalized services or content.

When you register on, make a purchase, or attempt to make a purchase through the Site, we or a third-party payment processor collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

Some of the third-parties that we may obtain Device Information and Order Information from include, without limitation, Typeform, Google Analytics & Forms, Acuity Scheduling, and/or PayPal. If Personal Information is provided to us by a third-party, the provider of such information represents that they have all necessary authority and/or have obtained all necessary consents to enable us to collect, use and disclose such Personal Information for the purposes set out in this Policy.

When we talk about “Personal Information” in this Policy, we are talking both about Device Information and Order Information.


We ask that you not send us, and you not share with us any sensitive Personal Information (e.g., Social Security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership).


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;

To deliver services, such as information or newsletters;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Stripe to facilitate payments for our online store. We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.


Please note that any links or references to websites, other than the Site, in this Policy are for information purposes only. We have not verified and do not warrant the truth or accuracy of any information found through the links or on the websites.


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


You have the right to request access to the Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. In order to comply with your request we may ask you to verify your identity. We will fulfill your request to access your Personal Information by sending an electronic copy, unless your request specifically identities a different manner of delivery.

Please note if you are visiting the Site from outside of Canada, please be aware that you are sending your Personal Information outside of your country of residence to Canada.  That Personal Information may be transferred within Canada to the United States or to other countries outside of your country of residence. These countries may not have personal information and data protection laws as comprehensive or protective as those in your country of residence; however, our collection, use and storage of your Personal Information will at all times be governed by this Policy.


We only retain your Personal Information for as long as we are providing services to you or otherwise for a limited period of time as long as we need to fulfill the purposes for which we have originally collected the Personal Information, unless otherwise required by law. We will retain and use Personal Information as necessary to comply with our legal obligations, resolve disputes and enforce our contracts.


We may modify, supplement or update this Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


The Site and any products and services offered therein are not intended for persons under the age of 16. Modern Planner does not knowingly collect information from anyone under 16 years of age. Modern Planner prohibits children under the age of 16 from using all interactive portions of this website, including leaving any comments, filling out forms, or otherwise submitting information. Modern Planner will not knowingly collect personally identifiable information from children under 16. If Modern Planner learns it has any information or content from anyone under the age of 16, it will delete that information.


In the event that all or part of Modern Planner’s assets are sold or acquired by another party, or in the event of a merger, you grant us the right to assign the Personal Information collected via the Site.


For more information about our privacy practices, if you have questions, if you would like to request access to your Personal Information or if you would like to make a complaint, please contact us by e-mail at info@modern-planner.com or by mail using the details provided below:

Modern Planner

[Re: Privacy Compliance]

PO 25091 Hi Way Market Kitchener

Ontario, Canada N2A 1C2

Last Updated June 27, 2020

Effective: May 25, 2018

A “cookie” is a piece of information that is stored on your computer’s hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.

Cookies are used by nearly all websites and do not harm your system.

If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

To see a complete list of the technology and cookies we use on this site, click here.


We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards how you are using our website. This helps us to develop and improve our website as well as products and / or services in response to what you might need or want.

Cookies are either: 

Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; or

Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics.

Cookies can also be categorised as follows: 

Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.

Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.

Functionality cookies: These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.

Please note that third parties who advertise on our website (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.